Friday, June 19, 2009

1 Dress, 365 Days

Can you imagine wearing the exact same dress, every day, for a full year? You heard me: the same dress for 365 days. Well, that's what Sheena Matheiken pledged to do starting this past May.

The Uniform Project was inspired by Sheena's childhood experience of wearing uniforms to public school in her native India. She has fond memories of her and her friends bending the rules a bit to accessorize their uniforms, thereby making a big personal statement. (Isn't this the case with so many uniform totting kids across the globe?)

What is more important to her, though, is bringing attention to the faulty education system in India. In doing this, she's also helping to raise money for the Akanksha Foundation, an organization that is dedicated to bringing education to slum children in India.

How's she going to do it? Sheena and a friend designed one dress that can be worn several different ways: frontwards and backwards, as a dress or a jacket, in the spring or the winter, etc. She's allowed to accessorize her "school uniform" under one condition: all things she wears with it must come from ebay. She's taking sustainable fashion to a whole new level.

(And just to clarify, she's got 7 copies of the same dress, one for each day of the week.) Via Whorange.

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